Here is an excerpt from an article I helped put together with some analysts at SportsInsights.
Contrarian Methods
How can we capture the inherent returns of the sports market? One method is to use a contrarian approach and bet against the public to capture value. This is one reason why we collect and study "betting percentages" from several major online sports books. Studying this data allows us to feel the pulse of the market action - and carve out the performance of the "general public."
For the complete text of the article, please click here:
